At Xbox, the Future is Bright

The last console generation Xbox was criticized for not having games or enough first party content on their console. This eventually led to the management changes including Phil Spencer and Matt Booty taking rthe reins for Xbox and Xbox Games Studios. They quickly worked to identify the issues in their market position in terms ofContinue reading “At Xbox, the Future is Bright”

Why Xbox Acquired Bethesda and Will Make The Titles Exclusive

Everyone has been buzzing for days since Microsoft announced their intent and agreement to purchase the publisher Zenimax which included the famed Bethesda studio. This bold move aligns with the vision that Phil Spencer has developed with Sataya Nadala. They have the ambitious goal of reaching the more than 3 billion gamers worldwide. Those 3Continue reading “Why Xbox Acquired Bethesda and Will Make The Titles Exclusive”