Sega Appears to be Aligning Strategy with Xbox

Companies in this day and age and certainly aware of the power of subscription service models. These models are prevalent and mature in sister entertainment industries to the video game industry. However, now that Xbox Gamepass is showing true promise with a subscription population around 20 million and is also about to make its launch on tons of additional devices, the gaming industry may have its premium service and Sega is taking notice.

In the past year, Sega brought the entire Yakuza series to xbox for the first time. They’ve also been working very closely with Xbox, developing multiple pc titles (including the upcoming Age of Empires IV) for Xbox. Additionally, there are rumblings and several teases that Sega is going to be bringing their back-catalog and the popular jrpg series Persona to Xbox Gamepass.

However, the strongest evidence has to be that they are actively referring to how streaming services will be transforming their business in job ads like the one below :

This statement is on each of their job listings on the Sega career website, so it’s clear that streaming services are seen as a major part of their strategy moving forward. From this push, I would even go so far as to say that streaming services will drive their decision making process and enable the company to focus on reviving a number of titles in their back catalog.

Sega seems truly excited at the possibilities that the streaming services bring, so the fact that they have been cozying up to Xbox in the recent years is no surprise. With these views on streaming service, it will not surprise me in the slightest to see Sega begin releasing their new titles day 1 on gamepass and to even make exclusivity agreements to get up front funding to bring back fan favorite franchises like Skies of Arcadia, Panzer Dragoon, Jet Set Radio and more! While it may take some time to see new titles in those series, I suspect it won’t be long until we see Sega’s back-catalog in Xbox Gamepass.

Published by RealGamer12

New blogger, passionate about gaming


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